Branding, development, marketing and management of actors are considerations to be given to an actor's career if he or she is to have one. The same applies to the careers of writers and directors.
Kevin Courtright was part of my repertory company for film and television for fifteen years. Here is an excerpt from an interview I did with him about his recent book 'Back to Schoolin': What Led Zeppelin Taught Me About Music', a scholarly appreciation of the group Led Zeppelin and music in general.