Sunday, October 5, 2014

Creating a demand for your brand via resonance

As we go into this subject, let’s get clear on the concept of resonance. Merriam-Webster defines resonance as:

A vibration of large amplitude in a mechanical or electrical system caused by a relatively small periodic stimulus of the same or nearly the same period as the natural vibration period of the system.
This means that a relatively small input of a wavelength provokes a relatively large response in the receiving entity if it shares the same wavelength. How do we use this natural fact to create a demand for an actor’s brand?

We must recognize that emotions—like colors—are wavelengths. Each one has its own properties and will affect the people who perceive them differently. An angry person with resonate to anger but others, too, will have a reaction even if it isn’t resonance.

The task of an actor wishing to grow an audience for his or her brand is to resonate as many of the 'emotional groups' in an audience as possible rather than stirring up his or her own anger (for example) and playing an entire scene in that one emotion thereby resonating only the one group of angry people. Showing a multiplicity of emotions will make the performance more nuanced and fascinating but, of prime importance, more involving to the audience as a result of resonating a greater number of groups in the audience...

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