Branding, development, marketing and management of actors are considerations to be given to an actor's career if he or she is to have one. The same applies to the careers of writers and directors.
Thursday, April 12, 2012
The visual and emotional brand of an actor
Here, in the French version of my series (Interview), one can get a sense of the actress Hélène Cardona's brand even without speaking the language. It is visually evident and in the way she speaks the dialogue giving a sense of deeper truths than she is telling us. Her silences and reactions confirm our instincts that she is holding back much more than she is revealing making her a fascinating character.
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